Can innovation make us act inappropriate? Of course. Everything has pros and cons. Did we blame newspapers and magazines for people being considered “anti-social” years ago?
Whatever the excuse, users need to take responsibility for their actions and lack of interactions. Technology sometimes reinforces the wrong behaviors, but it can also enhance and empower the right ones. Welcome to the evolution of social media!
Content marketing has become the core foundation behind successful marketing and results, whether it’s video, long-form editorials or short snippets in the various social media channels. The storytelling process now defines how organizations connect with their prospects, customers and partners. Are you addressing these needs?
According to the Content Marketing Institute (CMI), only 42% of B2B and 34% of B2C content marketers in North America consider themselves to be effective. Ouch! Take a look at CMI’s 13 reasons for these failures and their quick suggestions for fixing them.